Driving supercar across Europe for Nissan

"Merit took full responsibility for the project, to ensure it was a complete success"

Nissan required a retail display solution for promoting the Nissan GT-R in their showrooms throughout the UK, Europe, and Russia.

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Their brief included the following requirements:

  • To create a retail showroom POS display to adhere to the image of Nissan GT-R concept.
  • To include a range of accessories to help show the Nissan GT-R videos.
  • The vehicle must look like it is situated on road-like tarmac.
  • To be installed throughout the UK and Europe, including Russia.

Nissan GT-R - retail display

Accuracy of delivery dates and timescales was paramount to the Nissan GT-R launch.

Nissan’s comments:

“The results and evaluations were that Merit took full responsibility for the project, to ensure that it turned out to be a complete success.

Nissan GT-R - retail display

“This was right from initial brief stages, when they produced a detailed plan of how they were going to achieve the project, and meet the timescales involved, through to the final installation and completion across Europe.

“Merit also has the responsibility for the continuous rollout programme of Nissan GT-R displays, as and when we require them.”

Nissan GT-R - retail display

Nissan - https://www.nissan.co.uk

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