When Quin Global sought to put together their biggest ever exhibition stand, they turned to Merit. The results included 100% increase of quality leads, 298 new qualified prospects in three days, and £2.16m forecasted revenue.
Andrew Gavine, Brand Coordinator, Quin Global, tells the story …
“Looking through the Merit Display portfolio, we found that all the stand builds looked very high quality, and that’s what really brought us towards them. Working with Merit has undoubtedly taken away the stress of putting together a stand – especially a stand of this scale; we’ve never done anything this big before.
“When we first did our stand in 2014, we left everything fairly last minute, and we did a lot of it ourselves. We didn’t understand how much work truly needed to go into a project like this to make it a success.
“Merit obviously know how to carry that out, as that’s what they do; that’s their job. And, they had everything down to a tee. They made it completely hassle free for us. It was a really great experience.
“In terms of managing the project itself, I believe Merit did a fantastic job. They kept us up-to-date with everything through regular phone calls, emails, and even with an online project management system.
“That made everything visible to us, so we could keep track of the progress that they were making, and give us peace of mind to know that the necessary progress was being made to complete everything on time – can’t fault it in any way.
Exactly as we wanted to be portrayed
“Merit has undoubtedly managed to maximise the impact we wanted to create at this exhibition. Footfall at our stand has just been phenomenal.
“We’ve had some amazing orders. We’re taking orders on the stand this time and we’ve never done that before.
“We’ve just received a £140,000 order from a brand new customer, for a new product; you can’t beat that for return on investment! The branding is 100% consistent; it’s exactly as we want to be portrayed.
“In the brief to Merit, we very much wanted it to be a journey that our customer took around the stand. I think that’s what’s been created in terms of walking them through our new product.
“Being able to ultimately end with ‘and here’s a great reason to use Marshalls’ really works for me.
“Merit using their experience gave us the opportunity to use a video wall, where we could put different bits of media together. It gives a consumer, an installer, a visitor to our stand an opportunity to see different bits that might be important to them.
“Merit have done an excellent job for Quin, with the Tensor brand. It’s been excellent. The results of what we see are phenomenal.”
Quin Global - Tensor - http://www.quinglobal.com/