Exhibitor Manual

Online exhibition guide. Q is for ...

Your complete Exhibitor Manual and online exhibition guide - from exhibition stand design to event strategy.

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Q

 

Questions

Closed questions are a quick way to end a conversation with a prospect before it’s even begun. For example:

  • Are you well?
  • Is the exhibition interesting so far?
  • Would you like a brochure?
  • Did you travel far today?


It’s too easy to answer “yes” or “no” to these closed questions.

exhibitor manual questions

Your stand team should receive pre-event guidance on how to engage visitors in conversation and retain their interest. For example, useful “open questions” could be:

  • What have you seen at the exhibition that caught your eye?
  • What are your goals for attending the show?
  • How can I be of assistance to you?
  • What products or services are of interest to you today?

 

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