We consider a number of factors to ensure your exhibition stand captures attention and achieves your business objectives. They include:
Delivering the “wow” fact while remaining on-brand.
Using cutting-edge innovation to present your messages.
Offering a hands-on experience or interactive functionality.
Hospitality and networking
Providing the best conditions for conversations.
People and knowledge
Helping you to meet customers’ needs and wants.
Making sure you gain promotional value from your freebies.
Whatever the size of your exhibition stand, it’s very important that your visitors can easily follow a visual or physical path that leads to meeting your objectives. The key points in successful exhibition stand navigation include:
Branding and messaging
In three seconds, it should be clear who you are and what you offer.
Solutions to problems
The customer arrives with needs and wants – and it should be obvious you can satisfy them.
If your stand is quite large, use visual aids to identify different areas.
Make the most of where people will access your stand and how they will be welcomed.
Seating and hospitality
Give careful consideration to where discussion and networking should take place.
Hospitality and meeting spaces are often the hub of an exhibition stand. When designing and developing hospitality areas, our key considerations are:
Where it will be provided within your exhibition stand space.
How it will be sign-posted.
What it will offer to visitors.
Please follow the links below to explore our bespoke exhibition solutions:
Marshalls had a clear vision … they wanted an exhibition stand that would make a strong impact with everyone and portray them as being the biggest and best supplier to a particular customer.