Nissan Exhibition Display Case Study | Merit Display

Nissan Car Display Case Study

Merit ensured the project was a complete success

Client’s Brief:

The client required a solution for promoting the Nissan GTR in their showrooms throughout the UK, Europe and Russia. Their brief included the following requirements:

  • To create a retail showroom POS display to adhere to the image of Nissan GTR concept.
  • To include a range of accessories to help show the Nissan GTR videos.
  • The vehicle must look like it is situated on road-like tarmac.
  • To be installed throughout the UK and Europe, including Russia.
  • Accuracy of delivery dates and timescales was paramount to the Nissan GTR launch.


Client’s comments: 

The results and evaluations were that Merit took full responsibility for the project, to ensure that it turned out to be a complete success. This was right from initial brief stages, when they produced a detailed plan of how they were going to achieve the project, and meet the timescales involved, through to the final installation and completion across Europe.

Merit also has the responsibility for the continuous rollout program of Nissan GTR displays, as and when we require them.

Company name Nissan / TBWA London
Sector Automotive 
Project Title Nissan GTR Point of Sale
Key dates/timescales
  • Initial rollout through Europe through 2009 with a contract value of £350,000+
  • Updates: 2011 - redesign and updates