Marshalls Exhibition Display Case Study | Merit Display Design and Builders
Marshalls Display Case Study
The stand put us in the hearts and minds of our customers
We were looking for a solution for this conference. We wanted to be able to stand out in front of everybody and to portray ourselves as being the biggest and best supplier to a particular customer.
So, we got in touch with Merit and spoke to Neil. He came in and sent us a prospectus. I think it was refreshing to see a company who seemed to really look at what the client actually wanted, and try to come up with that different solution.
So far, the customers have come up and really noticed the difference with this stand, which is absolutely what we wanted. We look like we are the biggest here and the best there. We’re looking innovative, we look contemporary, we look like we’re really moving forward as a brand.
My time’s very short in the job that I do, with all the different areas that I cover. So, when Merit took on the project ownership, that really did set them apart from everybody else.
This concept that someone else is going to drive this forward for me, allows me to be kept in the loop with a very, very clear open system that we all had access to. There were very clear deadlines, what was needed, to whom, by when. It was a really simple system that made it so much easier for me, and the designers I work with.
The experience with the design process was fantastic. We tend to get very repetitive in what we do when we’ve got so many different shows. Especially when you’re working with a product that is effectively concrete or stone, it can be a very boring product.
So we very clearly set out to Merit that we wanted this product to look fantastic, really stand out and not look like it’s a boring piece of concrete. As soon as we saw the first visual, we knew it was what we wanted. We knew we’d chosen the right company.
In the brief to Merit, we very much wanted it to be a journey that our customer took around the stand. I think that’s what’s been created in terms of walking them through our new product.
Being able to ultimately end with “and here’s a great reason to use Marshalls” really works for me.
Merit using their experience gave us the opportunity to use a video wall, where we could put different bits of media together. It gives a consumer, an installer, a visitor to our stand an opportunity to see different bits that might be important to them.
People are drawn to the stand because of its presence in itself, and I think that’s really put us in the hearts and minds of our customers. And they really go away remembering what we had to show.