A creative strategy and effective space planning allowed us to encapsulate the Citroen culture and brand within a 400m2 hive of activity.
Citroen had very detailed brand guidelines for their events programme and were seeking a company that could combine that with creative strategy and know-how to develop a high impact stand.
We focused on making the stand an unforgettable experience and not just a demonstration of the vehicles and their features. This included:
How to measure ROI from exhibitions and what are the most effective means of creating a great customer experience at shows? These are two of the main questions posed by businesses seeking to gain the greatest benefits from their event activity. So, it was no surprise ...
A robust stand will pay dividends Prioritise the user experience Technology can increase impact Spread the word with targeted campaigns
There are a number of theories as to why a circle has 360 degrees but, no matter which way you add it up, the rounded approach to exhibiting is most likely to gain you success.