- A robust stand will pay dividends
- Prioritise the user experience
- Technology can increase impact
- Spread the word with targeted campaigns
There are a number of theories as to why a circle has 360 degrees but, no matter which way you add it up, the rounded approach to exhibiting is most likely to gain you success.
Exhibitions represent the perfect opportunity to spread the word about your construction brand, cementing your reputation as a market leader and attracting new customers. Follow our top 10 tips to maximise the impact at your next exhibition or event.
In a nutshell, you’ll outsmart the opposition if you follow these three tips:
Enter virtual reality and interactive gaming technology.
Tension fabric graphics are on the rise.
There’s less product showcasing and more interaction.
And might 2017 see the first empty-space stand?
It’s an exciting time to be in exhibition design.
Our resident experts at Merit predict that 2017 will see a move away from product placement towards a focus on creating informative digital spaces. S/He’s also highlighted the growth in popularity of tension fabric graphics, with informal break-out spaces and interior led designs becoming the norm.
As we move into 2017, exhibitions for the commercially-minded will become more about the opportunity to network. This is already having an influence on the design and layout of exhibition stands.
Technology is rapidly changing the approach to design of exhibition stands.
When it comes to making an impression, to adapt a much-used saying, “All’s fair in love and exhibitions”. And if you want to attract the right prospects – those with the potential to add long term value to your business – it’s crucial to have the right stand and the right team.
An impressive stand that creates awareness amongst prospects that don’t engage with you on the day but remember you months later.
Understanding the value of a visit to your stand.
Identifying your ideal customers from the hoards.
Reconciling the value of leads that don’t follow through against the cost and time spent exhibiting.
Assessing the value of attendance in its own right.
Some things are naturally harder to measure than others, happiness being a prime example. And, as demonstrated by the above list, measuring the ROI of your exhibition also brings its challenges.
There are many different factors that influence your ROI, and not all of them are easily tracked. As a result, many businesses struggle to place a tangible value on the results of exhibiting.
The first step you need to take if you want to assign value to your exhibition is to define your objectives then work out how you can tangibly measure them.
The way you measure ROI depends on your business objectives, with some being far more straightforward to measure than others.
Obviously, the more tangible you can make your metrics, the easier it is to measure ROI.