For the launch of their Redefine products, Morphy Richards wanted to run a four-week roadshow across the busiest shopping centres in the UK. The key objective was to create interest, desire and action in a busy retail environment.
Merit designed and built a retail pop-up shop, installing and dismantling it at each venue. Using our project management capabilities, we created a hassle-free experience for our client, liaising with the different shopping centres around any restrictions of on-site installation. Our installation and dismantle programme ensured that the display was set-up in while the centre was closed and ready to go for the opening of each centre.