Culture and creativity made a great impact for Citroen

A creative strategy and effective space planning allowed us to encapsulate the Citroen culture and brand within a 400m2 hive of activity.

Citroen had very detailed brand guidelines for their events programme and were seeking a company that could combine that with creative strategy and know-how to develop a high impact stand.

We focused on making the stand an unforgettable experience and not just a demonstration of the vehicles and their features. This included:

  • Clear strategic stand layout guided by event insights.
  • Strong brand features.
  • Activity-based areas.
  • Strong hospitality.

 

Company name Citroen
Industry Automotive
Event CV Show
Location NEC Birmingham
Stand size 20x20m